r.ui.s is a talent development space for LHBTIQ+ youth who want to develop (further) into makers. Talent development and creating a safe and creative space are central for both visual makers and performance makers.
I have been working for this project since 2021. First, I guided a group of young people in the field of visual communication and together we made visuals and posters for the new performance. After that, I stayed involved and took care of new visuals and printed matter. To finally design a new visual identity in 2023.
The new identity is soft and sharp at the same time. It gives a interesting edge to the young makers who dare to express themselves on stage.
r.ui.s. means noise and hides multiple meanings such as riots, searching and striking.
Previous campaign visuals for the theatre performance RUIS in 2022.
