Xaloc is a Catalan name for a warm southeastern wind from North Africa that carries the red desert sand with it.
When my dear friend moved to the Pyrenees to live on a forest farm in the mountains,
she thought this would be the right name for her new business. The beautiful ceramics she makes are a reflection of the local nature. Warm colors of sun, clay, water and plants can be found in the visual identity. And of course the wind itself is there as well. The logo is specially designed to serve in the form of a stamp for clay.
she thought this would be the right name for her new business. The beautiful ceramics she makes are a reflection of the local nature. Warm colors of sun, clay, water and plants can be found in the visual identity. And of course the wind itself is there as well. The logo is specially designed to serve in the form of a stamp for clay.
Xaloc Caramica is now a part of divers program at the farm La Serra.
Find out more @queeringthepathway
Find out more @queeringthepathway
